FINLAND · 220.000 INHABITANTS
As a residential city with complicated geography spread over a large area, Vantaa was interested in offering its residents access to different means of public transport for connection with Helsinki. The service needed to minimise investment while allowing considerable flexibility for the creation of docking stations with no infrastructure costs. A choice was therefore made to opt for virtual stations.
Integration is a complex and highly laborious process but, once perfected, improves the user experience and facilitates management because there is only one register, one promotion and communication department, one customer service department, etc. This degree of integration is only possible when the operator works together with the local authorities from the moment a contract is signed, even before implementation takes place. When that happens, successful integration is guaranteed.
The impact was to offer Vantaa a micro mobility service tailored to its characteristics and aimed at providing its citizens with access to different means of public transport for connecting with Helsinki without having to use private transportation and increasing the flexibility of access to bicycles via virtual stations.
virtual service stations
subscribers in 2020